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The Broad (pronounced “brohd”) is one of the world’s most renowned modern art museums, situated in the center of downtown Los Angeles. Founded in 2015 by philanthropists Eli and Edythe Broad, this $140 million architectural marvel houses over 2,000 postwar and modern artworks from their private collection.

With its stunning honeycomb-like facade, free general admission, and Instagram-famous installations, The Broad has become a must-see destination for art enthusiasts, influencers, and cultural seekers. This detailed guide delves into its history, architecture, must-see artworks, ticketing information, and hidden jewels.

History & Architecture

The Vision of Eli & Edythe Broad

In 2010, the Broads revealed plans to open a free public museum to showcase their collection.

The museum, designed by Diller Scofidio + Renfro (known for their work on the High Line in New York City), opened in 2015.

The Building’s Design

Nicknamed “The Veil and the Vault”:

“The Veil”: A porous, honeycomb-like shell that filters natural light.

“The Vault” is a central storage area visible through glass walls.

Light penetrates through 1,300 fiberglass-reinforced concrete panels, instead of traditional windows.

Main Attractions & Must-See Artworks at The Broad Museum

Infinity Mirrored Room – Yayoi Kusama

The museum’s most popular (and Instagrammed) display.

Expect a small, mirrored chamber with LED lights that give an unending galaxy illusion.

To get a reservation, book ahead of time online or join the standby line.

Jeff Koons’ Balloon Dog (Blue)

A 10-foot tall stainless steel sculpture depicting a twisted balloon animal.

Koons’ “Celebration” series is worth over $58 million.

Andy Warhol’s Campbell’s Soup Cans

The legendary 1962 pop art series transformed modern art.

Jean-Michel Basquiat’s Untitled (1981)

The neo-expressionist legend created a graffiti-inspired painting.

Cindy Sherman’s Film Stills

Photographic self-portraits explore identity and media.

The Ellsworth Kelly Gallery

Minimalist color-block paintings that captivate via simplicity.

The Oculus Hall

Experience a light-filled escalator trip through the museum’s “Vault” storage room.

Special Exhibitions & Programs

Temporary Exhibitions

Past shows include Takashi Murakami, Kara Walker, and Jasper Johns.

Check the website for current exhibits.

Free Public Programs

Artist discussions, performances, and family workshops.

The Broad Stage (Next Door)

This performance facility hosts music, drama, and lectures.

Visitor Tips

Admission & Tickets

General entrance is free (but timed tickets are required).

Infinity Mirrored Room: Free reservation or standby line.

Best time to visit

Weekday mornings (less crowded).

Thursday evenings (extended hours to 8 PM).

Parking and transportation.

The Broad’s garage charges $17 for 3 hours (validation available).

Metro: Take the Red/Purple Line to Civic Center/Grand Park.

Photography Rules.

Non-flash photography permitted (tripods require consent).

There are no selfie sticks in the Infinity Room.

Dining nearby

Otium offers farm-to-table excellent cuisine just next door.

Grand Central Market is a 5-minute walk away and offers affordable food options.

Nearby Attractions

Walt Disney Concert Hall (a 2-minute walk).

The Museum of Contemporary Art (MOCA) is located across the street.

The Last Bookstore (a 10-minute walk).

The Broad is more than just a museum; it offers a comprehensive experience through modern art history. This Downtown LA gem offers awe-inspiring experiences at every turn, from Kusama’s infinity chamber to Warhol’s pop art and stunning architecture.

Cost: $0-$25
Phone: 213-232-6200
Email: info@thebroad.org
Website: www.thebroad.org
Address: 221 S. Grand Avenue, Los Angeles, CA 90012
Location Map: